Building for success with MuscleFood

You shop, MuscleFood gives!

We’ve teamed up with MuscleFood, a UK-based company known for providing high-quality, nutritious food products aimed at those who are health-conscious, fitness enthusiasts, or looking to build muscle. 

Through the ‘Build with MuscleFood’ programme, purchases made on MuscleFood’s various platforms will see the RAF Central Fund receive a 10% contribution from online sales as a donation made to our charity to benefit sport in the RAF. At no extra cost to the customer, this programme offers the opportunity to contribute to a great cause while shopping!

Using our unique affiliate code, BUILD-RAFSPORT, you can shop from MuscleFood’s huge range of health-focussed products. From lean meat and protein snacks to pre-prepared meals and supplements, all designed to support various dietary goals such as muscle gain, weight loss, and overall wellness.

So why MuscleFood? The relationship was started by long-time Ice Hockey player, AS1 (T) Liam Archer, through his desire to provide an alternative to chicken and chips at the ice rinks used by his association during training and games.

Liam explains,

“After three unsuccessful and goalless Inter-Services, the RAF Aces Ice Hockey team found themselves in a rut, our team’s morale was at an all-time low and our athletes were struggling to believe in their ability. A team meeting was called at one of our training camps to discuss ideas for improvement and how to return to the competitive force we once were.

Many suggestions were made, including the introduction of a minimum fitness or athletic standard, daily meditation, and the addition of a sports psychologist. I proposed to introduce healthy meals for our training camps. Unfortunately, with the vast majority of ice rinks not offering any kind of nutritious meal, and with our schedules being very busy throughout the day, it was hard to find the time to prepare healthy food. Subsequently, we found ourselves reaching for typical café food such as chicken nuggets, burgers, chips, and other unhealthy snacks.

As a former competitive powerlifter for the RAF, I understand the importance of nutrition and diet when it comes to performing at your highest capacity and I knew this would be a vital part of allowing our athletes to perform at their best and get back to success. After suggesting this to the team I was met with positive feedback and was tasked with researching and sourcing a company to help supply healthy pre-prepared meals for the team to eat at training camps and tournaments.

I contacted several meal prep companies but found that the majority were unable to help.  A few days later I got a response from MuscleFood, who were eager to help us and informed me of their new partnership programme ‘Build with MuscleFood’.

As a result of these healthy meals, combined with the guidance of our sports psychologist Cpl Daryl Loveland, and sheer determination from the Aces team, we ended our 3-year goal drought and defeated both the Army Blades and Navy Destroyers in the 2024 Inter-Services to become champions once again!”

To contribute through your purchase you can either:

1. Visit the website and enter code BUILD-RAFSPORT at checkout.

OR

2.   Shop through the Fund’s partner link below, and the code will be applied automatically.

ENGLAND, SCOTLAND AND WALES

MuscleFood

Code: BUILD-RAFSPORT

Partner Link: www.musclefood.com/BUILD-RAFSPORT

Prepped Pots

Code BUILD-RAFSPORT

Partner Link: www.preppedpots.com/BUILD-RAFSPORT

Goal Plans

Code: BUILD-RAFSPORT

Partner Link: www.goalplans.com/BUILD-RAFSPORT

NORTHERN IRELAND

MuscleFood

Code: BUILD-RAFSPORT

Partner Link: ni.musclefood.com/BUILD-RAFSPORT

Prepped Pots

Code: BUILD-RAFSPORT

Partner Link: ni.preppedpots.com/BUILD-RAFSPORT